How much does political printing actually cost?

What does a campaign at your level actually need?

LOCAL OFFICE

School board, town council, city ward


Fire district, water board, 
county commissioner.

Under 10K

Voter Universe

MUNICIPAL OFFICE

Mayor, city council at-large, county race

Mid-size city, county-wide 
ballot initiatives

10K-40K

Voter Universe

STATE LEGISLATURE

State house, 
state senate district

Competitive primaries, 
state house swing seats

40K-150k

Voter Universe

STATEWIDE & FEDERAL

Governor, U.S. House, 
U.S. Senate

Ballot initiatives, statewide advocacy, PACs

150k+

Voter Universe

ProductRECOMMENDED QTY TYPICAL COST
Yard Signs (18×24)
Name recognition in the neighborhood — your most visible asset
50-150
$150-$400
Palm cards (4.25×6)

Canvassing essential — one per door, one per voter contact

500-1,000$150-$350
Rally signs (12×18)
Events, endorsement announcements, and Election Day visibility
500-1,000$100-$300
Lapel stickers


Volunteers, events, and supporter visibility

1,000-2,000$50-$150
Bumper stickers

Supporter visibility that moves through your district
250-500$75-$175

Yard Signs
Our highest-visibility, lowest-cost-per-impression asset

Best Used For

Campaigns often search: “how many yard signs do I need for city council” — the answer is 1 sign per 5–10 targeted supporter households, plus key intersection coverage. For a 5,000-voter local race, 100–200 signs is a solid starting point.

Palm cards
The canvassing workhorse 
— one per voter contact

Best Used For

The most common campaign question: “how many palm cards do I need?” — order 120% of your targeted voter universe. For a 10,000-voter race, that’s 12,000 palm cards minimum, with extra for volunteer recruitment and events.

Door hangers

Leave your message when no one answers the door

Best Used For

Campaigns typically order door hangers at 50–60% of their palm card quantity — not every door gets knocked, but you want coverage for your priority precincts. They’re especially effective in the final 2 weeks before Election Day.

Bumper stickers
Supporter visibility that moves through your district

Best Used For

Most campaigns order bumper stickers at 10–20% of their yard sign quantity. They’re a low-cost way to extend your supporter visibility beyond lawns and into every commute in your district.

Rally signs
Make events and debates impossible 
to ignore

Best Used For

Rally signs are typically ordered in quantities of 100–500 for local and municipal races. They double as Election Day visibility tools and are especially effective at union halls and endorsement events.

Lapel stickers
The lowest-cost visibility tool in your arsenal

Best Used For

Lapel stickers are one of the best budget stretchers in political printing — high visibility, very low cost. Order 1,000–5,000 depending on race level. They’re especially effective at union halls, endorsement events, and canvass kickoffs.

Real questions from campaign managers, treasurers and consultants – answered directly.

For a local race with under 10,000 voters, plan on 50–150 political yard signs. The general rule is one sign per 5–10 targeted supporter households, plus coverage at key intersections. A 5,000-voter school board or city council race typically starts with 100–200 signs. If you’re running in a competitive primary, move toward the higher end. Signs are your most visible, lowest-cost-per-impression asset — they build name recognition before a single door gets knocked.

Political printing costs vary by race level. The Hyper-Local Bundle for school board and city ward races starts around $1,850. The Local Bundle for municipal races starts around $3,300. The Regional Bundle for state legislative campaigns starts around $6,400, and the Statewide Bundle starts around $9,100. All bundles include a discount across all items for ordering together, and every product ships within 5 business days. Volume pricing applies automatically — the more you order, the lower your per-piece cost. Use this guide to see product-by-product breakdowns for your race level, or take the quiz to get a personalized recommendation.

Order campaign palm cards at 120% of your targeted voter universe. For a 10,000-voter race, that’s 12,000 palm cards minimum — with extra for volunteer recruitment events and canvass kickoffs. Palm cards are the single highest-volume product most campaigns order. Some campaign managers call them push cards or walk cards — same product, same specs, different regions. If you’re running a multi-precinct canvass operation, order by precinct count to make distribution easier.

A union bug is a small printed mark that certifies your campaign materials were produced at a union print shop. Many labor councils and endorsing organizations check for the union bug on yard signs, palm cards, and other materials before granting endorsements. The union bug is an optional selection on every product in the store. For a deeper explanation of who checks, what happens if you skip it, and which bug options are available, see what is a union bug.

Campaign yard signs ship within 5 business days from checkout. Upload your artwork, select your options — size, union bug, H-stakes — and your order ships within the week. If you need a faster turnaround for a reorder, your artwork is already on file. Log in, click Reorder Design, and check out in minutes. See the full reorder walkthrough in our campaign reorder guide.

Most campaigns use both. Campaign palm cards are your canvassing essential — one per voter contact at the door. Campaign door hangers are your leave-behind when nobody answers. Campaigns typically order door hangers at 50–60% of their palm card quantity, focusing on priority precincts and GOTV pushes in the final two weeks. For a detailed comparison, see palm cards vs door hangers.

If your campaign has received a labor endorsement, union-made printing is typically expected — and sometimes required. The union bug on your yard signs, palm cards, and door hangers signals to union households that your materials were produced at an authorized union shop. Every product ordered through MyUnionPrinter is USA-made at one of three union printing companies, and the union bug is an optional selection on every product in the store. Learn more about why campaigns use union printing.

Political bumper stickers for a local campaign typically run $368–$447 for 250–500 stickers. Municipal and state-level campaigns ordering 500–2,000 stickers see volume pricing bring the per-piece cost down significantly. All bumper stickers are 3.75×11, printed on durable vinyl, UV-resistant, and ship within 5 business days. Order bumper stickers at 10–20% of your yard sign quantity — they extend your visibility into every commute in the district.

A city council race with under 10,000 voters needs a focused print program: 100–200 political yard signs for visibility, 1,000–3,000 campaign palm cards for canvassing, 500–1,000 rally signs for events, and 1,000 lapel stickers for volunteer identification. The Hyper-Local Bundle covers most local races and starts around $1,850, with a discount applied for ordering everything together. Shop the bundle directly in the store or take the quiz to get a recommendation matched to your specific race.

Once your print-compliant art file is created, upload it in the store and we handle the rest — no back-and-forth, no delays. Bad art files are the #1 cause of delayed orders, so use our file prep checklist before you upload to avoid the hold-up. Design help and templates are available in the store if you need them. The union bug is an optional selection on every product.

Union-made means your materials are produced by union craftspeople at an authorized union print shop. Every order through MyUnionPrinter is USA-made at one of three union printing companies with 20+ years of campaign experience. The union bug — the printed mark certifying union production — is an optional selection on every product in the store. For more on why this matters for endorsements and labor support, see why campaigns use union printing.

All campaign products ship within 5 business days from checkout — yard signs, palm cards, door hangers, rally signs, lapel stickers, bumper stickers, and apparel. Orders placed early in the week typically ship by Friday. Check the campaign print calendar for production deadlines tied to your election date.

Yes — reordering campaign materials is one of the fastest things you can do in the store. Your artwork stays on file in your account. Log in, go to My Account → Orders, click Reorder Design on any past order, adjust your quantity if needed, and check out. Ships within 5 business days, same specs, no re-uploading. See the campaign reorder guide for the full walkthrough.

Minimum order quantities vary by product. Political yard signs start at 10 units. Campaign palm cards and door hangers start at 250. Lapel stickers start at 500. Bumper stickers start at 100. Volume pricing applies automatically — the per-piece cost drops as your quantity increases. See the race-level tables above for recommended quantities by product and race type.

Yes. Political consultants managing multiple races get a separate account for each campaign — each with its own order history, artwork files, and compliance-ready records. Reordering across races is fast because every account stores artwork on file. For consultants managing 3+ races, see our campaign printing for political consultants page or take the questionnaire to connect with a specialist.

The storefront carries the full catalog of campaign products at standard pricing — you can order 24/7, upload artwork, and check out on your own schedule. A custom quote is for non-standard requests: unusual sizes, specialty materials, or large-volume orders that qualify for additional pricing tiers. Both routes produce the same union-made, USA-produced materials and ship within 5 business days. If you’re not sure which route fits your campaign, take the quiz and a specialist will point you in the right direction.